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Advert pay
Posted: Thu Jun 23, 2011 3:22 pm
by Anat
I am new to all this & I wonder if anyone can help or give me some advice ~ My child has just been cast in an advert which will involve one day rehearsing and one day filming. What would be the normal buy out fee for this and what questions should I ask? Thank you
Anat
Re: Advert pay
Posted: Thu Jun 23, 2011 4:48 pm
by AbiTheActress
I'm not too sure but I think buyout fee is normally about 500% of the daily rate

Re: Advert pay
Posted: Thu Jun 23, 2011 6:27 pm
by francescasmum
Welcome to NAPM. Buy out fees vary from job to job. Sometimes they are a percentage of the BSF (which I think stands for basic studio fee) and other times it is a specific amount. There are all sorts of buyouts, eg for stills photography use, instore advertising, in house magazines, internet use, cinema use, British TV and /or international use or even for a set time period. All of these may hold a separate buy out fee. If your DC does not have a speaking part or does not make the final cut they may possibly only get the BSF. Some jobs have a set fee which includes everything or an hourly rate.
Basically you'll have to ask because every job is different.

Re: Advert pay
Posted: Fri Jul 05, 2013 1:08 pm
by whitepudding
[quote="francescasmum"][/quote]
I know this is an old post, but your last posting help explain things about 'buyout fees'.
My DS has been paid one before, but it was more of a 'buyout deal' (one of fee) for the promotion of a food suppliers product. This time he has a 'buyout' and I did not understand how it worked.

Re: Advert pay
Posted: Fri Jul 05, 2013 4:06 pm
by paulears
It's just the type of contract that pays you for the job, and you walk away - and it could be screened once and never again, or go global! They are not really called buyout contracts, but this term is pretty well understood as meaning, as you say, a one-off payment and no residual payments, no matter what. Sometimes you do get a choice, and that's always the gamble. However, even the big TV companies will much prefer a one-off payment, even for their name contributors. So a celebrity guest on Good Morning might get £500 for the two ten minute spots, but the contract says ITV can do what they like with it, whenever they want, anywhere they choose - so that's a buy out!